Switch on the electronic media for any worthwhile news and all you get is loud debates with little take aways , sleaze & gossip from the film industry.In fact , turn on the newshour at prime time in India and you would find Arnab shouting his throat out.There is a joke going around these days that 'Silence is the absence of Arnab'.On other channels Sagarika ,Rajdeep and Burkha would be competing with even more silly topics like - 'Why dint' Modi accept a Topi which was offered by a person from the minority ?' etc.
Besides raising the TRP ,the media is doing a damn good job at keeping the people drugged to irrelevant issues and keeping the common man's real issues out of the limelight.
Some of the headings I can remember from the top of the head are :
1)Aishwarya and Salman Khan comes face to face in YRF studios -- This was debated over and over again as if the beggar on the street cares.
2)Laalism -- Poor Mohanlal was caught in the midst of a controversy in the National Games held at Kerala.Agreed that his show was a flop ,but the media took it and debated it over and over again ,instead of looking into the murky dealings of the National Games .This also proved a good cover for KM Maani who was under the firing line.
3)Barack Obama' comes to Republic Day in a beast -- The media was debating on the beast as if it was the first 4 wheeler on the road.
My point is that our common man is fed with low quality intellectual debates and is eating up into their personal free time with no value add.At the same time , the real issues haunting the public are kept in the shadows.How many of us remember seeing stories of common man, agriculture , health care ,women's rights being debated and investigated on prime time?
Thankfully for us ,the arrival of smart phones and social media is gradually transferring the power to the hands and minds of the man on the street and a psychoanalysis of the media is being done in social media circuits.The media has had its share of monopoly and now its time to reverse the games.
Anand SK
Follow me on twitter at @Anand10051985
Besides raising the TRP ,the media is doing a damn good job at keeping the people drugged to irrelevant issues and keeping the common man's real issues out of the limelight.
Some of the headings I can remember from the top of the head are :
1)Aishwarya and Salman Khan comes face to face in YRF studios -- This was debated over and over again as if the beggar on the street cares.
2)Laalism -- Poor Mohanlal was caught in the midst of a controversy in the National Games held at Kerala.Agreed that his show was a flop ,but the media took it and debated it over and over again ,instead of looking into the murky dealings of the National Games .This also proved a good cover for KM Maani who was under the firing line.
3)Barack Obama' comes to Republic Day in a beast -- The media was debating on the beast as if it was the first 4 wheeler on the road.
My point is that our common man is fed with low quality intellectual debates and is eating up into their personal free time with no value add.At the same time , the real issues haunting the public are kept in the shadows.How many of us remember seeing stories of common man, agriculture , health care ,women's rights being debated and investigated on prime time?
Thankfully for us ,the arrival of smart phones and social media is gradually transferring the power to the hands and minds of the man on the street and a psychoanalysis of the media is being done in social media circuits.The media has had its share of monopoly and now its time to reverse the games.
Anand SK
Follow me on twitter at @Anand10051985
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